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Why and how we build a user experience
Welcome visitors to your site with a short, engaging introduction.
We want to create the highest value for you as a business, but we also want users to fulfil their goals as efficiently as possible. Most of the time, these go hand in hand, but sometimes we have to make hard choices to find the delicate sweet spot. By following our process below, we can use technology to our advantage and meet all goals and needs specified by you and your users.
Our UI/UX Approach
User experience and user interface are inseparable and form an overall impression of your product with the latest marking design to improve your business and to make attractive design as per your needs
UX Process
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Scenarios
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User research
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Information architecture
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Wireframing
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Prototyping
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Interaction design
UI Process
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​Visual design
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Colors
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Graphics
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Layouts
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Typography
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Branding
Design Thinking
From creating an expansive, industry-changing vision of “the future of (fill in the blank)” to identifying the right features for your product, we blend art and science to deliver an actionable, strategic approach to every stage of the product definition process. Our framework puts the user first, to uncover that distinctive idea that will delight users while meeting your business and market objectives.
Persona Research
We apply a structured approach to identifying and developing relevant personas. We establish an accurate and succinct representation of actual users of the solution. This phase enables us to obtain human-centric insights on customer desires and challenges.
User Journey
We incorporate the design thinking outputs, persona research, competitive analysis and business goals to build user-centric journeys. This maps out the paths of the various users through a predefined set of goals in order to validate the success of the solution.
User Experience Design
Even after the Product Strategy phase, we maintain a relentless focus on your business goals. Our Product Design team ensures the product we deliver will solve your challenge while meeting your user’s needs.
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Behavioral data analysis
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Product map
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User flow
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Personalization architecture
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Wireframe
Rapid Prototyping
Whether you need to validate your ideas with users, get buy-in from your executive team, or demonstrate your concept to your sales staff, we’ll create a prototype that clearly shows what your product can do.
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Sales prototype
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Concept video
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Internal prototype
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Proof of concept
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Market prototype
User Interface Design
We combine information architecture, interaction design, and visual design to deliver compelling UI solutions. We also make it easy-to-use, compelling, and delightful.
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Visual design concept
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Typography system
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Custom iconography
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Color palette
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UI elements
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Style guide